Marketing Internship 2014

I spent the summer of 2014 in the woods, roasting s'mores and tweeting about it.
Jealous? You should be. It was awesome.

SOCIAL MEDIA

FACEBOOK

Goal: Increase level of engagement with families of campers.
Result: Facebook activity increased by 200%, compared to Summer 2013.

DAILY UPDATES

Kept parents up-to-date on the lastest camp happenings, as well as logistics.

PHOTOS

We kept the page fresh with photos, as well as posting Tribe and Cabin photos weekly.

#CAMPWEAVERFEVER

A photo booth at check-in every Sunday let families take photos with a #CampWeaverFever sign; photos were later on Camp's Facebook page, so that families could tag and share.

VIDEO

Made several videos for YouTube, giving a glimpse into camp life.

Hover over the fire to see the video.

VIDEO

Made several videos for YouTube, giving a glimpse into camp life.

CAMPSTAGRAM

We launched the offical Instagram account with a countdown until Summer 2014.
By the end of summer, it had amassed over 150 followers.

Hover over the phone to see the countdown in action, including the grand finale.

CAMPSTAGRAM

We launched the offical Instagram account with a countdown until Summer 2014.
By the end of summer, it had amassed over 150 followers.

ACTIVITY CARDS

Made branded activity cards highlighting the goals and opportunities of each. (These are just a few.)

OTHER

STAFF PROFILES

Created a page of staff profiles, so that families could get to know us before their session.

POSTCARDS

Created postcards to sell in the Camp Trading Post.

PHOTO QUEEN

Took photos of every overnight camper, every week. (Roughly 200 overnight campers/week.) Uploaded them nightly to our private site for parents to see that their child was indeed alive and well. Also responsible for crafting the end of the week slideshow for campers.

SHOW ME MORE STUFF.