SAVE THE WORDS

Words have spirits, and modern technology has suppressed them. Let their spirits free by handwriting a note instead. It's time to save the words.

Art direction courtesy of the brilliant Katie Sedmak.

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PEN[N] STATION

Pen Station is a booth at Penn Station that folks can stop, use the pen, write a note, and send the note at no cost.

Description reads: When's the last time you sat down and wrote someone a note? It's probably been awhile. Meanwhile, you've been subjecting your words to Helvetica, Arial, and all sorts of conformity. It's time to let them free. Let your personality shine through. Take a card and write to someone. Once you're finished, drop it in the mailbox and we'll take care of the rest.

Stationary prompts:
Thanks for being a decent human being.
To err is to be human. And oh, you erred.
I ______ you.
I'm sorry that life stinks.
I'm sorry about that time I did that thing.
I'm so excited!
I miss you, like a lot.

INDOOR PEN STATION DISPLAYS

Headline: Every time you type a word in Helvetica, its spirit dies.
Body Copy: Save the words. Write a letter instead. #PenStation

Headline: Fonts are like uniforms for words.
Body Copy: Save the words. Write a letter instead. #PenStation

PENTEL TWEETS

How do you bring an old-fashioned pen into social media? Begrudgingly. Pentel handwrites every Tweet.